How do I calculate selling price from markup?

Multiply your cost by 1 plus markup divided by 100. If cost is $20 and markup is 50%, the selling price is $30.

What is a 50% markup?

A 50% markup means profit equals half the cost. On a $100 cost, a 50% markup adds $50 profit, giving a $150 selling price.

Is markup the same as profit?

No. Profit is a dollar amount. Markup is the percentage relationship between profit and cost.

How do I calculate markup in Excel?

Use =(SellingPrice-Cost)/Cost and format the result as a percentage. This gives markup directly.

What is the markup formula?

Markup % = (Selling Price - Cost) / Cost × 100. Selling Price = Cost × (1 + Markup % / 100).

What industries have the highest markup?

Software, luxury goods, and patented pharmaceuticals often show the highest markup because incremental delivery cost is relatively low or competition is constrained.

All-in-One Markup Intelligence Platform

Markup Calculator The Smartest Markup Calculator on the Internet.

Calculate markup, margin, profit, and selling price instantly. Price faster, benchmark smarter, and sanity-check every SKU before it ships.

Real-time

Any 2 inputs

Bidirectional calculation across all pricing fields.

Benchmarks

8 industries

Compare markup against real-world operating ranges.

Workflow

Bulk ready

Move from one-off pricing to CSV scale without switching tools.

Instant Markup Engine

Edit any two values. The rest recalculate in real time.

Live

Use cost + markup to price products in one move.

Recommended driver fields: Cost Price + Markup %.

Cost Price$

Markup %%

Selling Price$

Profit$

Gross Margin %%

CurrencyPrecision

Price

$155

Profit

$55

Margin

35.48%

Selling Price

$155

Gross Margin

35.48%

Profit

$55

Source Pair

Markup % + Cost Price

Cost vs Profit mix

Total

$155

65% cost

Industry Benchmarks

Price against context, not instinct.

Click any industry to load its midpoint markup into the calculator.

Retail Clothing

Avg. markup 75%

Fashion retailers usually balance trend volatility with markdown risk, so markup needs room to absorb promotions and returns.

50% - 100%

Electronics

Avg. markup 20%

Electronics run on tight pricing pressure, transparent comparisons, and frequent model refreshes.

10% - 30%

Restaurants

Avg. markup 180%

Menus need to recover labor, spoilage, rent, and service overhead, which pushes menu pricing above ingredient cost.

60% - 300%

Software / SaaS

Avg. markup 350%

Once development is funded, incremental delivery costs stay low, which creates unusually high markup potential.

200% - 500%

Explore industry guide

FAQ

The questions buyers, merchandisers, and operators ask most.

Start with the short answers here, then move into the dedicated markup calculator FAQ page if you want a fuller explanation of pricing math, benchmarks, and spreadsheet workflows.

What is a markup calculator?

A markup calculator converts your cost, markup percentage, selling price, profit, and gross margin into one another so you can price products without manual spreadsheet work.

How do I calculate markup percentage?

Subtract cost from selling price to get profit, divide that profit by cost, then multiply by 100. The result is your markup percentage.

What is the difference between markup and margin?

Markup compares profit to cost. Margin compares profit to selling price. They describe the same dollars from different reference points.

What is a good markup percentage for retail?

Many retail categories land around 50% to 100%, but the right target depends on returns, markdown risk, overhead, and brand position.

Need the full answer set in one place? Review the markup and margin FAQ library for a crawlable index of the site's most common pricing questions.