What is a markup calculator?
A markup calculator converts your cost, markup percentage, selling price, profit, and gross margin into one another so you can price products without manual spreadsheet work.
All-in-One Markup Intelligence Platform
The Smartest Markup Calculator on the Internet.
Calculate markup, margin, profit, and selling price instantly. Price faster, benchmark smarter, and sanity-check every SKU before it ships.
Real-time
Any 2 inputs
Bidirectional calculation across all pricing fields.
Benchmarks
8 industries
Compare markup against real-world operating ranges.
Workflow
Bulk ready
Move from one-off pricing to CSV scale without switching tools.
Instant Markup Engine
Edit any two values. The rest recalculate in real time.
Live
Use cost + markup to price products in one move.
Recommended driver fields: Cost Price + Markup %.
Selling Price
$155
Gross Margin
35.48%
Profit
$55
Source Pair
Markup % + Cost Price
Cost vs Profit mix
Total
$155
65% cost
Cost
Profit
✅ Your markup fits the Retail Clothing range (50% - 100%).
⚠️ Your margin is below the Retail Clothing midpoint margin (42.9%).
💡 To reach 40% margin, set markup to 66.7%.
Industry Benchmarks
Price against context, not instinct.
Click any industry to load its midpoint markup into the calculator.
Retail Clothing
Avg. markup 75%
Fashion retailers usually balance trend volatility with markdown risk, so markup needs room to absorb promotions and returns.
50% - 100%
Electronics
Avg. markup 20%
Electronics run on tight pricing pressure, transparent comparisons, and frequent model refreshes.
10% - 30%
Restaurants
Avg. markup 180%
Menus need to recover labor, spoilage, rent, and service overhead, which pushes menu pricing above ingredient cost.
60% - 300%
Software / SaaS
Avg. markup 350%
Once development is funded, incremental delivery costs stay low, which creates unusually high markup potential.
200% - 500%
FAQ
The questions buyers, merchandisers, and operators ask most.
Start with the short answers here, then move into the dedicated markup calculator FAQ page if you want a fuller explanation of pricing math, benchmarks, and spreadsheet workflows.
How do I calculate markup percentage?
Subtract cost from selling price to get profit, divide that profit by cost, then multiply by 100. The result is your markup percentage.
What is the difference between markup and margin?
Markup compares profit to cost. Margin compares profit to selling price. They describe the same dollars from different reference points.
What is a good markup percentage for retail?
Many retail categories land around 50% to 100%, but the right target depends on returns, markdown risk, overhead, and brand position.
Need the full answer set in one place? Review the markup and margin FAQ library for a crawlable index of the site's most common pricing questions.